IMC Tokai Distributor In Fort Worth, Texas

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EDIT: This was apparently not signed by SRV, but filled out and signed by his wife (Lenny)... She even screwed up IMC and wrote it as ICM....


"Tokai Musical Intruments USA, INC"

And this with his signature before the Japan tour witnessed by his then wife, Lenora.

" STEVIE RAY VAUGHAN and TOKAI - Artist Endorsement...

STEVIE RAY VAUGHAN and TOKAI

In January of 1985 Stevie Ray Vaughan became a signed endorsee of Tokai guitars. In 2011 the president of Tokai, Mr Shohei Adachi presented Jade with a copy of the original contract. Stevie appears on the cover of Tokai's 1985 -1986 Edition of their Electric Guitars catalog. Also, an interesting piece of trivia concerns Stevie's Texas Flood (Epic 1983) album cover photo. It was taken while Stevie was playing a Tokai replica Strat. On the cover, the Tokai logo was removed, however, many music shops sold a poster of that album cover and "Tokai Springy Sound" is clearly visible on the headstock. Stevie leaves a legacy of music played on his Tokai guitars.


Below is a copy of the original artist endorsement contract signed between that late great SRV and Tokai. How's that for a piece of electric guitar history?!"


http://planetmusiclismorenewsouthwales.blogspot.com/2011/09/stevie-ray-vaughan-and-tokai-artist.html

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1983 USA Ad

7okai
IT'S HIGH TIME

The premier guitars of Europe and Japan available now in the USA. The serious choice for serious players a select group of vintage and contemporary styles from $375.00.

Tokai
Design excellence
IMC International Music Corporation
PO. BOX 2344
FORT WORTH, TEXAS 76113
PHONE: (817) 336-5114

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From the Aspen Guitars page on Facebook:



History Lesson:
Aspen was a brand name of a distributor, the International Music Corporation (IMC), of Fort Worth, Texas. This is the same company that imported Japanese guitars under the Hondo name. Aspen guitars were initially produced in Japan and later Korea (I believe). The Japan years were throughout the 70's, I do not have exact dates, but the early 80's Aspen models marked 'Made in Korea' are questionable in quality and consistency. The Japanese made models were generally quite good playing guitars. The Korean made ones are hit and miss on quality. The Japanese made acoustics were good copies of Martin models and 1 model (the DH-32) made to resemble the Gibson Dove. They also made Strat, tele and Les Paul and Gibson 335 copies that were quite good looking guitars. There are also bass guitars that are similar to the Fender P. A few weeks ago I saw a bass that resembled a rickenbacker. I personally have never touched an electric model Aspen and can't speak to the sound quality.
 
Some more info related to Tommy Moore:

In May of ?72, a portentous advertisement appeared in The Music Trades. In an ad stretching across the top of a two-page spread, drawn cartoon-fashion with a jet soaring from Japan to the United States, the headline read, ?Kasuga Guitars Come To America.? Kasuga was a guitarmaker established in Nagoya, Japan, in the late ?60s. In ?67, Tommy Moore, the successful musical instrument merchandiser from Ft. Worth, Texas, and one of the founders of Hondo, visited Japan in order to strike up a guitarmaking deal. With only a voucher of credit in his pocket and no contacts, Moore hooked up with a Mr. Kaku, who steered him to Tokai Gakki. Tokai had become very successful in Japan making and marketing the Pianaca, a keyboard harmonica used in Japanese schools. On December 15, 1970, Moore and Tokai Gakki entered a joint venture called Tokai USA Inc., and Tokai began making private label and OEM guitars.

Tokai quickly found it couldn?t keep up with demand, so it found a factory that could meet its quality standards: Kasuga. Another joint venture was established between Tokai USA and Kasuga called Kasuga International. Marketing offices were established in Singapore, Zurich, and Frankfurt. In ?72, these guitars began to come into America.

In December, ?72, an ad touted the Kasuga line, copies of the most popular Gibson, Fender, and Martin acoustic and electric solidbody designs. Presumably these included Telecasters. These were sold under the Kasuga name (briefly; a notice of Kasuga acoustics appeared in Guitar Player in September, ?72) and carrying the monikers of various importers, as in the ?60s.
 
And here is a wonderful illustration of the connection between Tokai, the Pianica, the Artist Ltd. label, Rhythm Band Inc., and Tommy Moore.

Rhythm Band Inc. (RBI) was a company Tommy Moore started in the early 60s to supply musical instruments to schools. That eventually led him to Tokai in Japan.

I will have more to say about this soon. Planning on doing some profiles of folks behind the scenes at Tokai, etc.

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