Hidden gems: early 80's Fernandes Limited Edition strats

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Voidoid56

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Ok, so as far as I can see, I've had four, possibly five of these through the years. They're outside of my collection focus, so I've passed them on, but I do find them hard to resist when they (fairly frequently) turn up for sale. There are two reasons for this: they're a) usually very cheap (like JPY 20-25k still) and b) they're just excellent strats.
In my opinion, they're up there with the best as players, and since they pack Gotoh grey bobbins, they're firmly in Revival/Springy/Goldstar/Silver Star territory tonally. Just great guitars, and extremely hard to beat in terms of value for money, imo.

So what are they?
Answer: unofficial, out-of-catalog entry-level instruments, apparently from 1982 to 1984 or thereabouts. The Limited Edition moniker turns up again during the 2nd half of the 80's but on superstrats, superteles and decidedly 80's-style basses. But these are basically vintage copies (though not of a single vintage - pls read on). They do turn up in a few guitar magazine store ads, labeled ST-38, -40 and -45, but that's the extent of the documentation available on them.

The specs vary slightly, possibly over time. Some look almost identical to RST-50s, but the most common config is as follows:
  • Basswood body, sourced from Matsumoku judging by the routs. However, the typical fifth hole through the neck pocket (probably used to suspend the body in the paint shop) says that the guitars were finished and assembled by Fernandes' usual Fender copy manufacturer, Kawai.

  • Pre-CBS-style neck, often with a slightly wider and deeper profile than the RST norm, in my experience. Possibly another Matsu part, though there are no definite tells. Rosewood veneer fretboard seems to be most common, but there are one-piece maple necks around as well.

  • 1970's-type trap tuners with a Fernandes F logo, the same as on 1976-style RST's.

  • Blank neck plate.

  • 1950's style single-ply pickguard with 8 screws.

  • Gotoh grey-bobbin pickups with non-staggered pole pieces and black and blue leads, no markings. Resistance 6.0 - 6.2k. I really can't tell them apart from Silver Star pickups, visually or tonally.

  • The rest of the electronics (incl 5-way switch) seem identical to RST-50s. I haven't seen date-coded pots so far.

  • The bridge has a separate alloy block and appears to be the same as the one used in RSTs, with one difference, the saddles are blank, not marked "Revival ESRG".
To sum up: a mongrel from the vintage copy viewpoint, and therefore not worthy of inclusion in the Revival range. But at the same time, none of the parts are of lesser quality imo, unless you're allergic to basswood. The F-tuners are functionally as good/no worse than Klusons, the pickups are fine, the bridge very good indeed. There just nothing wrong with them.

There are some variations. One of mine had a laminate 11-screw pickguard and pickups with white and black leads, possibly the same as in the RST-50 '76 model, not sure. Some have the stone logo neck plate of the time, and both Revival bridge saddles and Klusons have been spotted, which would bring the guitars up to very close to RST-50 standard.

The background of these is murky, but it seems possible that dealers considered the 50k JPY price tag for an RST-50 a bit high for an entry-level model in the early 80's, and that the Limited Editions (there are at least PB's around as well) were improvised to meet that demand. Fernandes were heavily committed to the vintage year-perfect Revival vintage copies at the time, which may explain why these never made it into the catalogs.

Anyway, nice guitars, well worth keeping an eye out for. Personally, I slightly prefer them to RTS-50s, due to the slightly larger neck profile, they really are that good.

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A variation with laminated pickguard, apparently original. The pickups have black and white leads, not black and blue.

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CAR and 3TS are by far the most common finishes on these.

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An unusal black one with maple neck.

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Typical Matsu body cavities. The pickup rout shape in very similar to the one used by Fujigen, but the control cavity is different. In Fujigen builds, it's the same depth as the pickup routs, with an indentation to accomodate the switch, while Matsu routed the whole control cavity deeper.

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The infamous "Kawai hole", hiding like a dirty secret under the neckplate. Same as on four-screw Revivals, a clear indication that Kawai did the painting and therefore almost certainly the assembly as well.

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Typical electronics, very similar to Tokai Silver Stars.

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The one I have currently have (top pic) came with warranty slip in the pocket of the maroon vinyl soft case. The google app struggles with the handwriting as usual, but you can make out that the date is Jan 13 1985 (written as Showa 60 according to the imperial calendar) and that the model is given as "ST-45 CAR" with a JPY 45k list price, but sold for 29.2k for a total of 32.7k incl case. It does seem cheap, but we can see from other store ads that guitars were frequently sold for significantly less than the list/model no price. Maybe this one had been hanging on the store wall for a while. It seems likely from the date of issue that the guitar is a 1984 build.

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Very interesting! I take it the neck heels are not showing anything interesting, at most a 'Z' and maybe the model designator?
 
So far, none I've seen have had any neck-heel markings whatsoever. I wish they had, it would have been nice to get some kind of indication of the origins of the necks.
The Matsumoku trail is actually rather hard to follow when it comes to the necks, you would usually compare with known Mats builds from Aria Pro II, but by 1984, copies were 2-3 years gone from their catalogs.
 
Those pickup routs remind me of Nagano Tokai ST and SS guitars.

Not a dead ringer, but suggestive. May it is a common rout pattern?

Tokai In Nagano

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Those pickup routs remind me of Nagano Tokai ST and SS guitars.

Not a dead ringer, but suggestive. May it is a common rout pattern?

Yeah, that's quite interesting, actually. Fujigen and Matsu routs are very similar at first glance, until you notice that the control-cavity routing and some of the finer details in the shapes are different.

I'm not sure, but didn't Fender have something close to that pup rout shape for a while, probably during the 70's? On the other hand, there is anecdotal information suggesting that Fujigen and Matsumoku were close, both geographically and in terms of informal cooperation. Maybe they looked over each others shoulders sometimes?
 
1974 Fender Stratocaster body. More squared-off than earlier routs, but not quite as much as Fujigen or Matsumoku. But it doesn't seem that unlikely that they looked at something like this one when they began making strat copies.

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I'm not sure, but didn't Fender have something close to that pup rout shape for a while, probably during the 70's?

Kind of, mid-70s have more square-ish ends of the routings, similar but not quite the "Nagano" style. Ah you have a pic, great. :)

On the other hand, there is anecdotal information suggesting that Fujigen and Matsumoku were close, both geographically and in terms of informal cooperation. Maybe they looked over each others shoulders sometimes?

I keep dropping the term "keiretsu" even though I have problems like anyone else wrapping my head around what that actually means (or meant back then) but this series of guitars is just yet another example of that cooperation.
 
I keep dropping the term "keiretsu" even though I have problems like anyone else wrapping my head around what that actually means (or meant back then) but this series of guitars is just yet another example of that cooperation.
Agreed, you need a degree in economics to fully grasp what that's about...

Speculating, I can't help wondering if other factors are involved as well, not least the industry's roots in centuries of woodworking tradition in a small place. I mean, there's bound to be a lot of family ties and other informal connection going far back? Also, there's the relative tininess of the musical instrument industry as such, regardless of location. There must have been a lot of specialist staff exchange going on between companies etc, which inevitably leads to information being disseminated as well.

Oh well, Japan is just somewhere else completely in some senses. It becomes more and more obvious the harder I stare at these guitars. Which is fun in itself.
 
Speculating, I can't help wondering if other factors are involved as well, not least the industry's roots in centuries of woodworking tradition in a small place. I mean, there's bound to be a lot of family ties and other informal connection going far back?

AFAIK not in a way that could be generalized. The new (electric guitar-) industry was a tapestry of old(er) companies refocusing on a new market and post-war entrepreneurs of all sorts. The woodworking industry sure provided talent and initially facilities for the newcomers and expanding market in general but I haven't read of many genetic ties being involved there. :)
The only one I know of is that Mitsuo Matsuki's uncle had the woodworking company needed to start off Guyatone (he made the bodies, like other woodworking companies in Nagano prefecture initially did for other companies like Teisco).

Also, there's the relative tininess of the musical instrument industry as such, regardless of location. There must have been a lot of specialist staff exchange going on between companies etc, which inevitably leads to information being disseminated as well.

Absolutely, and if they didn't change over to another company they started their own. :)
 
Interesting point you raised about the carryover from woodworking traditions & other industries.

From what I have gathered CNC machines were being built by Shoda in Hamamatsu as early as the 1968....

Makes sense that Tokai would take advantage of what other industries were already doing in the area.

Here is a metal working business in Hamamatsu that started using CNC routers in 1968....

Makes sense that Tokai would be aware of the technology and pursue it if it had been used in the same town for 12 years.

"Shoda Iron Works was started in 1926 in Hamamatsu City, Shizuoka Prefecture, Japan. Shoda introduced their first CNC router in 1968 and has been a leader in high precision ultra reliable CNC solutions ever since."

Shoda » Coffey Machinery, LLC
 
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