Eric Dixon & Blue Suede Music Ltd. UK

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Sigmania

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Eric Dixon, a Tokai distributor at Blue Suede Music Ltd. in the UK, seems to have been in the middle of Tokai's battle with Fender through CBS/Arbiter in the early 80s.

Does anyone know if he is still around? Would be amazing to interview him..... 8)

Here are some links to threads mentioning him:

Lawsuit:

http://www.tokaiforum.com/viewtopic.php?f=11&t=25979&start=75


"Tokai Is Coming" ad:

http://www.tokaiforum.com/viewtopic.php?f=11&t=26519

A6UtHAj.jpg
 

"In 1980s I was a director of a Music Shop which stocked Tokai Guitars. At that time they were imported by Blue Suede Music which was run by a colourful character called Eric (Dixon?). He came into the shop one day with 3 Tokai Teles (Breezysounds) a single bender, a double bender and a triple bender. I bought the single bender on a white guitar with white binding for myself, and my brother-in-law eventually bought the double bender which was sunburst. The benders were made and fitted in the UK and were called "Barnes Benders" (after the inventor of this cable system) but because of the lack of demand not a lot were produced. The only other one I ever saw was a single bender on a rosewood body guitar. I have used my Tokai for years and the only thing that breaks on them is the cable. This not too much of a problem because they are quite easy to make from a bike brake cable. Hope this helps."


https://www.tdpri.com/threads/tokai-3-string-bender.261801/page-2
 
"To be fair when I tried this, Tokai were still thinking about it. Importer Eric Dixon had wired some suggestions back to the Japanese factory. For example the volume controls were well duff since they did practically nothing from 10 to 2, then swallowed the output all in one go. A few minor changes should be made before you see them on the streets."

http://www.muzines.co.uk/articles/tokai-st50-fv-1/4671
 
Eric Dixon mentioned by Robert Fripp:

"The original Les Paul is at the moment being re-fretted and being brought up to date by Ted Lee, in the north of England, a very, very good guitar repairer. I use a Tokai Les Paul, an exceptionally good instrument. Eric Dixon, who brought it into the country originally, imported a lot of their Fender copies, but he didn't like the Les Pauls, and this was the only one he found that he felt satisfied with selling. On that there's a Kahler tremolo arm and a Roland synthesizer pickup attached, because Ted Lee resolutely refuses to do that kind of work to a classic guitar."

https://reverb.com/news/interview-robert-fripp-bacons-archive
 
"That would have been John Gold who sold you that marvelous plank. Great little store that sadly went in the late 80's. John lives in the US now. Any top end Tokai was very difficult to find in the UK back in the 80's. Not many were imported via 'Blue Suede Music' who were the distributor. Mainly because they were pretty expensive. I think the LS 200 was quoted in the '84 catalogue price guide at 900 quid."

https://www.lespaulforum.com/index.php?threads/old-tokai-explorer.191299/page-2
 
The first Fender clone followed in 1977, modelled on a 1957 Stratocaster - a '62 version was to follow. Again the Fender 'sphagetti' logo was copied for the Tokai name as was all the other lettering. 'Stratocaster' became 'Springy Sound,' 'Original Contour Body' became 'Oldies But Goodies' and 'With Synchronized Tremolo' became 'This is the exact replica of the good old strat.' From 1977 to 82 the instruments became more and more accurate. In 1982 they were imported into the UK by Blue Suede Music, aided by their ad featuring a very attractive (and very naked) young lady cuddling a Springy Sound and the legend "Tokai Is Coming." (!!)

https://www.pistonheads.com/gassing/topic.asp?h=0&f=193&t=750078
 
satpal said:
Her's is some UK Tokai History that you might like to know.
The Guy that first brought(imported) Tokai into the UK was called Eric(ezz) Dixon from Blackpool.I helped him Paint and set up his first shop (Blackpool Sound Centre) as a teenager in early 70,s.
I also was his first customer as before his shop opened i got a Gibson 1959 es355 from him ........it was just a old second hand guitar then!!
How things change!?
He went on to move to Lancaster when the tokai thing took off,then his company was Blue Suede music as i recall.
He was always very Forthright and straight talking.Some thought obnoxiuos but very likeable all the same .
He also did a range of Amps and cabs called 'EezzeE'which were Hiwatt based valve amps ...He loved Hiwatt's
If anyone knows his whereabouts???also my brother used to Roadie for him as well in the 60's
Shame i didnt get any of the early Tokai's
Regards
Satpal


http://www.tokaiforum.com/viewtopic.php?t=9538
 
"Yes, you're right. Tokai had a very effective UK distributor in the 80s, Blue Suede Music, & Goldstars were widely available, so much so that people saw them as cheap & common guitars rather than the excellent Strats that they are. People in the rest of Europe seem to appreciate them more than many Brits do. When I have sold a Goldstar, I have found that being prepared to ship Europe-wide is a wise thing to do. "

https://www.strat-talk.com/threads/greco-strat.327312/page-2
 
Mention in Melody Maker:

http://www.tokaiforum.com/viewtopic.php?t=26161

Eric Dixon from Tokai's UK distributor, Blue Suede Music of Lancaster, tells me that the JB45 will not be advertised at less than £ 195, and that the JB85FL will not appear in ads for under £ 295. But he encourages you to haggle with your friendly local Tokai dealer, and suggests that you may well be able to pick them up cheaper than these advertised prices. It's up to you, it seems.
 
"BEWARE OF IMITATIONS"

"In October 1981, Blue Suede Music launched the now legendary Tokai vintage series of guitars on to the UK market.

The reception from retail music shops, their customers, and our national music press was overwhelming:

"This is simply one of the finest guitars I have ever played and I've played most of them." Music UK.

"... it plays and sounds like the real thing and I doubt whether it differs in this respect from the genuine article" Guitarist

"I have never felt, played or heard a copy like this before" E & MM

"Solid, reliable, beautifully built and superbly playable, you really ought to tery one of these Tokais." Sounds

Isn't it time you found out for yourself just what all the fuss is about?"

Tokai ad June 1986

http://www.muzines.co.uk/ad/11441

a6K28O2.jpg
 
"On the BLUE SUEDE MUSIC stand along with Tokai was their newly acquired FERNANDES line, including the long awaited Alembic copy which, some would have it, rivals the real thing. It's not cheap (possibly around £1,400), but it is good! Fernandes generally are looking like becoming the prestige copy range from Blue Suede. Still with the same crew, watch for the 'original BILL LAWRENCE' pickup range, now being made in West Germany and in the shops very soon, likewise the re-emergence of the legendary HIWATT range - all valve powered and undergoing a lot of development from the Hiwatt/Blue Suede team. The bass amps (always among the world's finest valve bass types) remain the same, but the pre-amp stage of the Hiwatt lead amps is being changed to allow a 'looser' feel with better distortion/overload 'breathing', especially at lower volumes. Good to see Hiwatt back, isn't it? With luck, new models should be on the market within a couple of months."

http://www.muzines.co.uk/articles/fairs-fare/5473

PPBGbKo.png
 
Hi guys,

In 1982 I started working for Tokai Music Australia who imported and distributed Tokai pianos and Elka organs and had just started importing the Tokai guitars. My role was as a "Guitar Specialist" - I had to inspect, set-up and adjust all the new guitars to feel like used ones - lower actions, balanced pickups, intonated, etc. prior to them being sent to Music shops. The idea was when customers were picking up 5 or 6 different Strats, the Tokai would feel instantly playable and you could buy it, walk out and do a gig without having to adjust it.
One day the owner, Alan Davies, called me into the office to show me the advert for Tokai from Eric Dixon and Blue Suede Music who Alan had been in contact with. It was the ' Tokai Is Coming' advert and I was told the model was in fact Erics girlfriend who'd agreed to pose for the shoot. He also mentioned the Fender/CBS problems they were having in the UK but I heard nothing else about it. In Australia, we copped no such problems, although we only got an initial shipment of Springys with the subsequent shipments being Goldstars.

regards
Peter Mac
 
That’s so cool. Thanks for sharing.

Sounds like he was a force of nature and did all he could to promote Tokais and obviously ruffled some feathers along the way.

As they say somewhere far from where I sit writing this, “Good on ya mate”.
 
Looks like he had left by 1986...

Tokai Move (Making Music, Feb 1987)


Tokai Move​

Business​


MM_87_02_business_tok_large.jpg

If you bought a Tokai guitar up until December last year, you would have bought it indirectly from Blue Suede Music Ltd. They were the UK distributors of Tokai guitars - in other words, they imported the guitars from Japan, and distributed them to your shop.

If you've only just bought a Tokai, it's likely that you bought it via a shop from a company called Blue Suede Music (Products) Ltd. Sounds a familiar name? Similar, for sure - but, crucially, not the same company. Not quite.

In the middle of December, Blue Suede Music Ltd went into voluntary liquidation. The boss of that company was Rick Harrison. Mr Harrison told Making Music that the reasons for the voluntary liquidation included the amount of money that the company owed to Tokai Japan.

Earlier in 1986, Blue Suede Music (Products) Ltd started. The boss of that company is Rick Harrison. When we spoke to Mr Harrison in January, Blue Suede Music (Products) had just received its first batch of Tokai guitars from Tokai Japan.

How could someone deal in guitars through one company, when his previous company was in liquidation after dealing in the same guitars, we wondered? Mr Harrison said, "I asked Tokai Japan in October '86 whether it would be possible to supply Blue Suede Music (Products) with guitars on a letter of credit - in other words guaranteed payment - which they've agreed. This was sorted out when Blue Suede Music Ltd was not in liquidation. We've just received about 150 guitars," he told us in January.

We asked Mr Harrison what he would say to someone who owns a Tokai guitar or is thinking of buying a Tokai guitar and finds all this business disturbing. People might be worried about future repairs and parts supplies, for example. "It's not a problem," he assured us. "Tokai supply guitars to Blue Suede Music (Products). But the situation could alter in February or March." And Tokais have always been accurate enough copies for non-Tokai Fender-style parts to fit should they be needed.

So the future of Tokai's UK distribution still looks intriguing as we go to press. Mike Cooper of Groove Tube's UK distributor Scott-Cooper Marketing told us he was "looking at" Tokai UK distribution and had had discussions with Tokai Japan bosses to that effect. In January — before the NAMM and Frankfurt trade shows where distribution deals are clinched and renewed — Rick Harrison told us, "Tokai isn't quite as viable a guitar as if was two years ago because it is not a cheap Japanese guitar any more. If I don't want to go along that road, then someone else will do it. But I do feel an obligation in a way."
 

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Tokai Basses (Electronics & Music Maker, Dec 1982) "A slightly tricky area occurs when we try to talk prices - a fundamental requirement, I'm sure you'll agree. Eric Dixon from Tokai's UK distributor, Blue Suede Music of Lancaster, tells me that the JB45 'will not be advertised at less than £195', and that the JB85FL will not appear in ads for under £295. But he encourages you to haggle with your friendly local Tokai dealer, and suggests that you may well be able to pick them up cheaper than these advertised prices. It's up to you, it seems.Assuming that you're keen on the Jazz-type style of bass in the first place, I reckon the JB45 would be a good choice in that it's electronically sound and, I would guess from the review period, constructionally sound, too. On an aesthetic note, you'll want to check out the colour options (Mr Dixon says they'll come in almost any colour you want).The JB85FL is a pleasing fretless with character, and if you can stand a little haggling you could well land yourself a bargain.
Tokai Basses are distributed in the UK by Blue Suede Music, (Contact Details)."
 
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