I'm in two minds about it. I wouldn't want to own one (unless I was in a covers band and we played Gay Bar by electric 6), but with metal tuners and black knobs I think it would look kinda cool.
It's probably aimed at girls and if so that's great, anything to get more females into the very male-dominanted world of electric guitar can only be good. Problem is that said females tend to go for Fender designs most of the time (in my experience...) maybe due to ergonomics, weight, recognition and price issues.
Maybe an eccentric punk band would get some use out of it?