I have checked out the Korean Love Rocks, and they appear to be same build quality as the Korean Epiphone Les Paul Standard Plus. I am positive they are being built in one, or two, of the same factories that Epi use(d). The only difference would be the pickups(Tokai does not use the Epiphone pups). All of the hardware appears to be identical, as do the finishes (although the Tokais do have a broader colour scheme). Up here in Canuck land, there is even a debate as to whether the Korean Tokais have a solid maple cap, veneered maple cap, veneer maple over alder, or veneer maple over mahogany. The same debate as with the Epis. I personally find the Tokais a little more appealling visually, and the necks on the Tokais also appear to have little more meat to them.