2003 catalog
Shocked into submission
In 1982 the western guitar market was shocked into submission. Never before had it seen instruments of such quality from a Japanese builder. Tokai had come to town and had changed the entire perception of the quitar world forever!
Their arrival brought about a knee jerk reaction from the world's existing major manufacturers. However by this time, Tokai had firmly established itself as a builder of unquestionable reputation and precision. Unlike many of ils competitors, Tokai, founded by Tadayouki Adachi in Hamamatsu in 1947, still remains a genuine family concem. Now headed by its current President, Shohei Adachi. Tokai still retains the philosophy of absolute commitment to quality.
The majority of its current workforce are the same skilled craftsmen who created the now highly collectable eighties classics. 2003 is an exciting year and we are proud to make available once again this stunning range of instruments.
But this year is also a remarkable year for the company itself. History has proved that Tokai do not produce guitars without total conviction to their art, So we were overwhelmed to be able to announce the launch of the stunning 2003 Love Rock II. This guitar combines 50 years of guitar making tradition, together with the application and versatility required by today's players. The Love Rock Il is the epitome of contemporary craftsmanship in guitar building.
R.K. Murdoch (Managing Director)
LOVE ROCK Il
Body: Flamed Maple one piece top;
Mahogany one piece back
Neck: Mahogany one-niece
Fingerboard: Rosewood
Bridge: LS-VB Bridge;
LS-VT Tailpiece
Pickups: Keiyo Vintage
Controls: 1V, 1T Coil tapped, 3 way-SW
Colour: All standard colors
available, see colour chart on
reverse of brochure
Shocked into submission
In 1982 the western guitar market was shocked into submission. Never before had it seen instruments of such quality from a Japanese builder. Tokai had come to town and had changed the entire perception of the quitar world forever!
Their arrival brought about a knee jerk reaction from the world's existing major manufacturers. However by this time, Tokai had firmly established itself as a builder of unquestionable reputation and precision. Unlike many of ils competitors, Tokai, founded by Tadayouki Adachi in Hamamatsu in 1947, still remains a genuine family concem. Now headed by its current President, Shohei Adachi. Tokai still retains the philosophy of absolute commitment to quality.
The majority of its current workforce are the same skilled craftsmen who created the now highly collectable eighties classics. 2003 is an exciting year and we are proud to make available once again this stunning range of instruments.
But this year is also a remarkable year for the company itself. History has proved that Tokai do not produce guitars without total conviction to their art, So we were overwhelmed to be able to announce the launch of the stunning 2003 Love Rock II. This guitar combines 50 years of guitar making tradition, together with the application and versatility required by today's players. The Love Rock Il is the epitome of contemporary craftsmanship in guitar building.
R.K. Murdoch (Managing Director)
LOVE ROCK Il
Body: Flamed Maple one piece top;
Mahogany one piece back
Neck: Mahogany one-niece
Fingerboard: Rosewood
Bridge: LS-VB Bridge;
LS-VT Tailpiece
Pickups: Keiyo Vintage
Controls: 1V, 1T Coil tapped, 3 way-SW
Colour: All standard colors
available, see colour chart on
reverse of brochure
